Source: Twitter Abiy Ahmed
The prime minister of the federal democratic republic of Ethiopia, Dr. Abiy Ahamed, recently initiated the most critical program, eliminating corruption. The program was created by delegating seven congress committees dedicated to this regard. Dr. Abiy, in his briefing statement, said that corruption is a means of illegal transiting of goods, drugs, human trafficking, illegal weapon transferring, preventing peace in war countries, and driving war around the globe where the individual benefits it. At the same time, millions of others suffer from the consequence. Based on this idea, I would like to contribute by providing exceptional training for the community who are elected to implement the mission of eliminating corruption. According to the book of Parvanta Claudia, public health communication, the stages of Crisis and emergency risk communication starts when things are quiet, which allows us to determine what went right or what went wrong (Parvanta, C., Nelson, D. E., Parvanta, S. A., & Harner, R. N, 2010). Based on this analogy, five phases need to be implemented for successful mitigation of the problems; pre-crisis, Initial, maintenance, resolution, and evaluation are the major categories to prime this issue. Here are the brief activities I will focus on during the training
Pre-crisis
· Be Prepared
· Foster alliance
· Develop Consensus recommendation
· Text message
Initial
· Acknowledge the event with empathy
· In most simple forms, explain and inform the public about the risk.
· Establish agency and spokesperson credibility
· Provide an emergency course of action, including how and where to get more information
· Commit to stakeholders and the public to continue communication
Maintenance
· Help the public more accurately understand its risks
· Provide background and encompassing information to those who need it.
· Gain understanding and support for response and recovery plans.
· Listen to stakeholder and audience feedback and correct misinformation.
· Explain emergency recommendations
· Empower risk/ benefit decision-making
Resolution
· Improve appropriate public response in future similar emergencies through education.
· Honestly examine problems and mishaps, then reinforce what worked in the recovery and response efforts.
· Persuade the public to support public policy and resource allocation to the problem.
· Promote the activities and capabilities of the agency, including reinforcing its corporate identity, both internally and externally.
Evaluation
· Evaluate communication plan performance.
· Document lessons learned
· Determine specific actions to improve crisis systems or the crisis plan.
Figure 1, Crisis and emergency risk communication, life cycle 2010
Retrieved from Public health communication, Critical tools and strategies page 446, first edition, 2010.
This tool is exceptional in its concepts, where it could be applied for a natural disaster or artificial Crisis as such corruption where each sub-category of CERC is clearly described based on the risk, nature, and severity of the problem. The corruption prevention committee will be trained and assigned essential tasks. The task will be assigned based on the population's geographical location, socio-economic status, and educational background. The training could be provided virtually via zoom, Microsoft meeting, skype, telegram, and other platforms available in Ethiopia. The whole training idea and document will be submitted upon the acceptance of the proposal. The communication regarding the training plan, time, and funding should be communicated through the platform's response that this article is posted. The communication to be provided based on the information that the Ethiopian government provided, the idea of training and the value of communication will be elaborated.
Due to the extent of corruption and malpractice, lack of transparency, and ignorance in the country, I was concerned. However, political issues, the civil war in the Tigray region, and an outbreak of Covid-19 have been significant problems in dealing with the issue of corruption. Know the government of Ethiopia is standing with dedication and deliberate ideas to fight against corruption. Therefore, I am obligated to be part of the action plan to bring Ethiopia out of hunger and social and political injustice.
References
Parvanta, C., Nelson, D. E., Parvanta, S. A., & Harner, R. N. (2010). Essentials of public health communication. Jones & Bartlett Publishers.